chanel rouge allure ink 140 temptalia | ROUGE ALLURE INK Matte liquid lip colour 140

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CHANEL's Rouge Allure Ink has quickly become a staple in the makeup bags of beauty enthusiasts worldwide. Its reputation for long-lasting wear, comfortable texture, and undeniably chic colour payoff is well-deserved. This in-depth review focuses specifically on shade 140, often referred to as "Temptalia" (though not officially named as such by Chanel), a captivating and versatile mauve-pink that effortlessly elevates any look. We'll explore its unique formula, application, longevity, and overall experience, comparing it to other liquid lipsticks on the market and offering insights into why it continues to be a sought-after product.

A Closer Look at the Formula: The Science of Smoothness and Staying Power

The ROUGE ALLURE INK formula is a masterclass in liquid lipstick technology. It boasts a unique blend of polymers, waxes, and plant oils that work synergistically to deliver both exceptional comfort and impressive staying power. The polymers act as a film-forming agent, creating a smooth, even layer on the lips that resists feathering and bleeding. These polymers also contribute to the lipstick's remarkable longevity, preventing it from transferring easily and maintaining its vibrant colour throughout the day.

The waxes in the formula contribute to the lipstick's creamy texture and its ability to glide effortlessly onto the lips. They provide a subtle emollient effect, preventing the lipstick from feeling drying or overly matte. This is a crucial element differentiating ROUGE ALLURE INK from some other long-lasting liquid lipsticks which can often feel tight and uncomfortable after application. The inclusion of plant oils further enhances the luxurious feel, adding a touch of hydration and preventing the lips from feeling parched. This carefully balanced combination of ingredients makes the ROUGE ALLURE INK a truly comfortable long-wear option, a feat rarely achieved in this category.

Shade 140 (Temptalia): A Versatile Mauve-Pink Perfection

Shade 140, often referred to as "Temptalia" within the beauty community, is a stunning mauve-pink that transcends seasonal trends. Its delicate balance of cool and warm undertones makes it incredibly flattering on a wide range of skin tones. It's neither too bright nor too muted, offering a sophisticated yet approachable level of colour intensity. This versatility makes it a perfect choice for both everyday wear and more glamorous occasions.

The colour's subtle depth prevents it from appearing flat or washed out, even on deeper complexions. On lighter skin tones, it adds a touch of sophisticated colour without overwhelming the face. This adaptability is a testament to Chanel's expertise in colour formulation, creating a shade that truly works for everyone. The "luminous velvet-like finish" mentioned in the product description is accurate; it’s not a stark matte, but rather a soft, velvety texture that retains a subtle luminosity, preventing it from appearing dry or cakey.

Application and Wear: A Seamless and Long-Lasting Experience

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